How to boost sales by adding SSL to Your Product Line-up

0
950

Before going any further, let’s see what SSL is all about.

What is SSL?

540x540-ssl-securityA

SSL stands for Secure Socket Layer – a commonly-use protocol for managing the security of a message transmission on the Internet. This protocol is developed by Netscape for transmitting private documents via the Internet.

(Source from www.support.exabytes.com )

According to OpenSRS, there are 2 important things that we must acknowledge about SSL:

#1 SSL isn’t just for banks and big businesses

540x540-ssl-securityB

Regardless of the size of your business, as long as you are using an e-commerce website and mailing list, it’s still important to have SSL to provide encryption. This is to create a sense of confidence in customers that the transmission of data is safe and encrypted.

#2 Aren’t just for the big guys anymore

540x540-ssl-securityC

High-end SSL products such as Extended Validation (EV) certificates aren’t just for the big guys anymore

Customers only choose who they can trust to deal with online. Extended Validation Certificates provided end-users with peace of mind. Why? This is because they know who they are sending the data to!

Therefore, it’s important to educate your customers when offering SSL, to ensure that they know what is involved in the process. It is important to make sure your customer knows what to expect during the validation process and what documentation is required of them.

SHARE
Previous articleWhy You Need a Killer Product Photo for you E-store?
Next articleHow to Start a Website or Blog?
Exabytes has specialized in providing web hosting services since year 2001. Ranked No. 1 in Malaysia since 2005, we now serve over 75,000+ Customers (from individuals, students, small & medium size businesses, to government and public listed companies) in 121 countries and manage over 1000+ Servers with 100,000+ websites, 1,000,000+ email accounts.