Much has been said about the great benefits of e-commerce or bringing conventional business online but the question of how to effectively promote one’s website is sometimes left unanswered in the minds of our valued customers. In view of this, Exabytes had organized a FB & Google workshop to share the secrets of “Effective Online Marketing” in Exabytes’ office training room.
However, response had been overwhelming before the event day itself which was 16 November, and thus we decided to change the venue of the event to a bigger place – Suntech Training Room. The 2 speakers who spoke for our 51 eager learners / participants were Vincent Cheng & Malcolm Chua
Speaker Vincent Cheng started by sharing with us how to dump conventional marketing strategies and getting into the strategies of Internet marketing to optimize our businesses or websites. He illustrated the conversion process of buyers, and how we could increase their interests. Not forgetting Facebook as one of the free and most powerful online marketing tools, Vincent also shared on how was used to generate more sales and attention besides promoting ourselves.
Subsequently, Malcolm Chua, our second speaker of the day then gave us some insights into SEO in the China market. In his speech, he touched on several subjects which always play in our minds such as how to pick a strategic domain name, the conventional website building process, getting onpage and off page link building, mobile search engine optimization as well as the secret tips and tricks into optimizing our websites in Search Engines.
Eventually, the day ended with a lot of us raising our questions to the speakers. Some of us even started to form a mini discussion group after the talk. Truly impressed by the active participation among audience, we at Exabytes are also thrilled to receive lots of positive feedback from the participants.