Connect with an entire region with a single domain name. Establish connections with different countries & build better identity.
Gain a good sense of belonging and stronger identity in the Asia community
Be more recognizable and more different from competitors that using general domain extensions like .COM domain.
Memorable and easy to remember.
Gain a larger exposure by targeting more countries instead of one with .ASIA domain.
.ASIA is a short, highly recognizable phrase focused on Asia identity with a clear and lasting value. The name value for .ASIA is especially notable for the thriving SMEs in the region, judging from the fact that many have continued to expand beyond their local market by tapping into the power of the Internet as a platform for rapid growth.
Numerous organizations, initiatives, events, etc. use “Asia” as a defining element, for example:
Asia focused businesses: Air Asia, JetStar Asia, Aero Asia, etc.
.ASIA TLD fulfils the market needs to have a REGIONAL DOMAIN that improves international recognition and regional competitiveness in a growing community.
Asia with over 60% of the world’s population is a region that is experiencing extensive economic and technical growth. A special and dedicated domain can help players in the region to cement a common regional ONLINE IDENTITY and realize their potential.
As the SME makes up the largest and fastest growing segment of the market in most cases, it is strongly believed that it will benefit most from the market-expanding potential of a regional .ASIA domain.
The beginnings of the .ASIA initiative can be traced back to several major discussions began in 2000 to establish a regional TLD “.AP“. It was quickly identified that there are many regional organizations in the Pan-Asia and Asia-Pacific region.
Next, ICANN announced a Request For Proposal (RFP) for Sponsored Top Level Domain Names in 2003.
The formation of DotAsia is a community-based initiative that was not created / mandated by any government. It was instead a grassroots initiative supported by a diverse range of well-established organizations in the region.
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